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Company culture is an integral part of every company. From recruiting top talent to improving employee satisfaction, it’s the backbone of a happy workforce. According to research by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success.

Deloitte’s survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture. But why is corporate culture such an important part of a business? Take a look at some of the benefits of positive company culture:

  • Recruitment: Many HR professionals agree that strong company culture is one of the best ways to attract potential employees.  A positive culture gives an organization a competitive advantage.
  • Employee loyalty: Not only will a positive culture help recruitment efforts, but it will also help retain top talent as well. A positive culture fosters a sense of employee loyalty.
  • Job satisfaction: It’s no surprise that job satisfaction is higher at companies with a positive corporate culture. Employers who invest in the well-being of their employees will be rewarded with happy, dedicated employees
  • Collaboration:  Employees are much more likely to come together as a team at companies with a strong culture. A positive culture facilitates social interaction, teamwork and open communication.

According to Forbes, here are ways to build a company culture that thrives:

  1. Emphasis on employee wellness: No organization can expect to foster a positive culture without healthy employees. Employees need to feel their best – physically, mentally and emotionally –to contribute to a positive culture. In many ways, employee wellness is a foundation for a positive corporate culture.
  • Grow off your current culture: Building a positive corporate culture doesn’t mean employers should completely scrap everything their company currently stands for. Rather than expecting employees to do a complete 180, employers should work on enhancing the current culture they have. Ask employees what they do and don’t like about their current culture and work environment.
  • Provide meaning: Meaning and purpose are more important in the workplace now than ever. A majority of employees crave meaning and purpose in their work. Without it, job satisfaction takes a major hit. And a company certainly can’t build a culture without any meaning behind its work.
  • Foster social connections: Workplace relationships are an essential element to positive company culture. When employees barely know their colleagues and rarely interact, there’s no possible way for a strong culture to grow.

One of the most important roles a leader has is creating a positive culture. Be sure to cultivate a positive culture that enhances the talent, diversity and happiness of your workforce. Building a unique, positive culture is one of the best – and simplest – ways to get your employees to invest their talent and future with your company.

Bastian Consulting is a boutique search practise that concentrates on sourcing leaders that deliver change across the Asia Pacific, we have the expertise to source leaders that can transform your business and thrive in times of rapid change.

To know more, you can reach out to Tony on +61 (0) 409 090 434 or